Neue Freunde

NEUE FREUNDE – Play Ideas with Character

NEUE FREUNDE stands for thoughtfully designed toys, creative ideas and products that do more than provide short-term entertainment. The Frankfurt-based design studio is backed by experienced toy developers who have spent many years creating new play concepts and products for well-known brands and toy publishers.

Its clients include renowned names such as Kinder Surprise, Schleich, Ravensburger and Revell. The team's expertise covers the entire development process, from the initial idea and sketches to detailed 3D data and fully functional prototypes.

With NEUE FREUNDE, the developers deliberately took the next step: instead of creating innovative play ideas exclusively for major publishers, selected concepts are now brought directly to market under their own brand. The focus is always on toys that offer genuine value, encourage creativity and imagination, and support children's natural desire to play and discover.

Rather than following short-lived trends, NEUE FREUNDE creates durable play ideas with their own distinctive character. Wherever possible, greater emphasis is also placed on sustainable materials, responsible production and the conscious use of resources.

NEUE FREUNDE stands for creative, meaningful and original play ideas that encourage children to discover, experiment and simply enjoy playing.