We are a dynamic and independent distribution company based in Lucerne. We distribute classic and innovative toys that have their finger on the pulse of time, are educationally valuable and inspire children and adults alike.

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amplay AG


Foam building blocks

Mechanical 3D models & wooden puzzles

LED lighting sets for LEGO®

STEAM Robots & Coding Kits

The social media card game

Cool indoor and outdoor sports games

Drone building with LEGO® comp. bricks

BRIO® & DUPLO® connecting parts

Build NHL & NFL symbols with bricks

Bring kids tattoos & stickers to life with AR

Number comprehension - learning games

Build your own toys

No ordinary German game publisher

German game that brings people closer together

Sports board games made of FSC wood

Woodworking machines for kids

Sustainable social games fun

Sand pictures for kids made in Germany

New handicrafts instead of throwing away

Mechanical wood 3D model kits

Assemble animal figures from cardboard

Board games with arty design

Retro games to give away

Movement and fun with familiar games


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