We are a dynamic and independent distribution company based in Lucerne. We distribute classic and innovative toys that have their finger on the pulse of time, are educationally valuable and inspire children and adults alike.


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amplay AG

Special offer
City Tram with rails - Mechanical 3D wooden puzzle
City Tram with rails - Mechanical 3D wooden puzzle
9.90 CHF *
Old price: 49.90 CHF
Re-Cycle-Me - Playworld Pizzeria
Re-Cycle-Me - Playworld Pizzeria
8.90 CHF *
Old price: 19.90 CHF
RingStix Lite®
RingStix Lite®
14.90 CHF *
Old price: 29.90 CHF
Retr-Oh! Wooden Mini Soccer game
Retr-Oh! Wooden Mini Soccer game
16.90 CHF *
Old price: 29.90 CHF
WORLD MAP ANIMALS - Size XXL - Wood Wall Puzzle
WORLD MAP ANIMALS - Size XXL - Wood Wall Puzzle
59.90 CHF *
Old price: 159.00 CHF
WORLD MAP ANIMALS - Size M - Wood Wall Puzzle
WORLD MAP ANIMALS - Size M - Wood Wall Puzzle
9.90 CHF *
Old price: 34.90 CHF
WORLD MAP XL - color: Coral - Wood Wall Puzzle
WORLD MAP XL - color: Coral - Wood Wall Puzzle
39.90 CHF *
Old price: 89.00 CHF
LiteBee Wing Buzzer module
LiteBee Wing Buzzer module
14.90 CHF *
Old price: 29.90 CHF
LiteBee Wing 4 Drone Propeller Motors 1020 Set (Brush...
LiteBee Wing 4 Drone Propeller Motors 1020 Set (Brush Motors)
14.90 CHF *
Old price: 29.90 CHF
Traffic Mat for My first Robot
Traffic Mat for My first Robot
9.90 CHF *
Old price: 39.90 CHF
Retr-Oh - Casino Roulette Game
Retr-Oh - Casino Roulette Game
9.59 CHF *
Old price: 23.90 CHF
LEGO® Elf Club House #10275 Light Kit
LEGO® Elf Club House #10275 Light Kit
79.90 CHF *
Old price: 119.00 CHF
Retr-Oh - Mini table tennis game
Retr-Oh - Mini table tennis game
6.90 CHF *
Old price: 9.90 CHF
Mill - Mechanical 3D wooden puzzle
Mill - Mechanical 3D wooden puzzle
39.90 CHF *
Old price: 79.90 CHF
Re-Cycle-Me - Playworld Kitchen
Re-Cycle-Me - Playworld Kitchen
8.90 CHF *
Old price: 19.90 CHF
Education Basic Set in the transport tray
Education Basic Set in the transport tray
99.00 CHF *
Old price: 299.00 CHF
Imagimals - dragon, crocodile, dinosaur
Imagimals - dragon, crocodile, dinosaur
9.90 CHF *
Old price: 19.90 CHF
BAKOBA Building Base (4 mats, 8 building blocks)
BAKOBA Building Base (4 mats, 8 building blocks)
29.90 CHF *
Old price: 59.90 CHF
Re-Cycle-Me - STEAM Collection: Music
Re-Cycle-Me - STEAM Collection: Music
6.90 CHF *
Old price: 12.90 CHF
Trailer - Mechanical 3D wooden puzzle
Trailer - Mechanical 3D wooden puzzle
24.90 CHF *
Old price: 39.90 CHF
WORLD MAP XL - color: Cyan - Wood Wall Puzzle
WORLD MAP XL - color: Cyan - Wood Wall Puzzle
39.90 CHF *
Old price: 89.00 CHF
BAKOBA Education Box (87 Piecee + 1 Washable storage bag...
BAKOBA Education Box (87 Piecee + 1 Washable storage bag - without LEGO® connectros)
79.90 CHF *
Old price: 199.00 CHF
RingStix Pro®
RingStix Pro®
19.90 CHF *
Old price: 39.90 CHF
Quaggle® - The Strategic Balance Game
Quaggle® - The Strategic Balance Game
29.90 CHF *
Old price: 39.90 CHF
CREATOR Kit (74 Piece)
CREATOR Kit (74 Piece)
29.90 CHF *
Old price: 69.90 CHF
World Globe - Mechanical 3D wooden puzzle
World Globe - Mechanical 3D wooden puzzle
19.90 CHF *
Old price: 64.90 CHF
PIONEER Kit 116 (Piece)
PIONEER Kit 116 (Piece)
32.20 CHF *
Old price: 99.00 CHF
LiteBee Brix III Replacement 850mAh 1S Battery
LiteBee Brix III Replacement 850mAh 1S Battery
5.90 CHF *
Old price: 9.90 CHF

NEW PRODUCTS

LOZ 1256 - Dog Corgi with Hut (534 pieces)
LOZ 1256 - Dog Corgi with Hut (534 pieces)
24.90 CHF *
Planet - Planet A "Das nachhaltige Kartenspiel"...
Planet - Planet A "Das nachhaltige Kartenspiel" (German Version)
19.90 CHF *
Tatort Meer - Die Vogelinsel "Fall 1" (German...
Tatort Meer - Die Vogelinsel "Fall 1" (German Version)
29.90 CHF *
Tatort Meer - Verschollen "Fall 2" (German...
Tatort Meer - Verschollen "Fall 2" (German Version)
29.90 CHF *
LEGO® Indiana Jones Temple of the Golden Idol #...
LEGO® Indiana Jones Temple of the Golden Idol # 77015 Light Kit
59.90 CHF *
LEGO® Marvel Star-Lords Helmet # 76251 Light Kit
LEGO® Marvel Star-Lord's Helmet # 76251 Light Kit
44.90 CHF *
LEGO® The Lord of the Rings Rivendell #10316 Light Kit
LEGO® The Lord of the Rings Rivendell #10316 Light Kit
159.00 CHF *
LEGO® Land Rover Classic Defender 90 # 10317 Light Kit
LEGO® Land Rover Classic Defender 90 # 10317 Light Kit
79.90 CHF *
Reobrix 11001 - 6x6 Off-Road Vehicle /RC) (2162 pieces)
Reobrix 11001 - 6x6 Off-Road Vehicle /RC) (2162 pieces)
139.00 CHF *

BESTSELLERS

LOZ 1256 - Dog Corgi with Hut (534 pieces)
LOZ 1256 - Dog Corgi with Hut (534 pieces)
24.90 CHF *
YOGi kit (Multi lingual)
YOGi kit (Multi lingual)
19.90 CHF *
PLAKKS - The new way of playing football!
PLAKKS - The new way of playing football!
69.90 CHF *
OLYMPLAKKS - More than 10 differnet sport
OLYMPLAKKS - More than 10 differnet sport
69.90 CHF *
ELI-TREE - Save the Tree - Social game for children and...
ELI-TREE - Save the Tree - Social game for children and adults
129.90 CHF *
Battle of the Influencers - German Version
Battle of the Influencers - German Version
39.90 CHF *
Battle of the Influencers - German Version
Battle of the Influencers - German Version
17.90 CHF *
Battle of the Influencers - German Version
Battle of the Influencers - German Version
19.90 CHF *
Mechanical 3D wooden-puzzle - Toothpick Dispenser Bird
Mechanical 3D wooden-puzzle - Toothpick Dispenser Bird
11.90 CHF *
Slam Ball (with carry bag)
Slam Ball (with carry bag)
34.90 CHF *
Old price: 59.90 CHF
PLAYmake® 4in1 Workshop (Age 5-12)
PLAYmake® 4in1 Workshop (Age 5-12)
159.00 CHF *
STADT LAND VOLLPFOSTEN – Das Kartenspiel –...
STADT LAND VOLLPFOSTEN – Das Kartenspiel – Party Edition "Jetzt geht's Rund"
24.90 CHF *
STADT LAND VOLLPFOSTEN – Das Kartenspiel –...
STADT LAND VOLLPFOSTEN – Das Kartenspiel – Classic Edition "Intelligenz ist relativ"
24.90 CHF *
STADT LAND VOLLPFOSTEN® A4 - OSTERN EDITION...
STADT LAND VOLLPFOSTEN® A4 - OSTERN EDITION "Volle Möhre"
14.90 CHF *
klattschen® - DAS BRETTSPIEL "das wahrscheinlich...
klattschen® - DAS BRETTSPIEL "das wahrscheinlich beste Trinkspiel aller Zeiten"
54.90 CHF *
klattschen® "Das wahrscheinlich beste...
klattschen® "Das wahrscheinlich beste Trinkspiel aller Zeiten"
13.90 CHF *
LEGO® Volkswagen T2 Camper Van # 10279 Light Kit
LEGO® Volkswagen T2 Camper Van # 10279 Light Kit
59.90 CHF *
HUMBUG - Das Zweifelhafte Kartenspiel 1
HUMBUG - Das Zweifelhafte Kartenspiel 1
16.90 CHF *
PARTYFIEBER Nr. 4 - GEMEINSAME SACHE - Das waghalsige...
PARTYFIEBER Nr. 4 - GEMEINSAME SACHE - Das waghalsige Partyspiel
29.90 CHF *
LEGO® Volkswagen T1 Camper Van #10220 Light Kit
LEGO® Volkswagen T1 Camper Van #10220 Light Kit
39.90 CHF *
LEGO® Aston Martin DB5 #10262 Light Kit
LEGO® Aston Martin DB5 #10262 Light Kit
44.90 CHF *
LEGO® Hogwarts Castle #71043 Light Kit
LEGO® Hogwarts Castle #71043 Light Kit
229.00 CHF *
SPY KID
SPY KID
16.90 CHF *
USB Power Bank 3350 mAh
USB Power Bank 3350 mAh
26.90 CHF *
Holstein Cow - 3D Cardboard Model Kit
Holstein Cow - 3D Cardboard Model Kit
11.90 CHF *
Bumblebee - 3D Cardboard Model Kit
Bumblebee - 3D Cardboard Model Kit
11.90 CHF *
Allround Medium Set - 20 Track Connectors
Allround Medium Set - 20 Track Connectors
39.90 CHF *

OUR BRANDS

The social media card game

Cool indoor and outdoor sports games

Number comprehension - learning games

Movement and fun with familiar games

Build NHL & NFL symbols with bricks

Pedagogically valuable toys

Sports board games made of FSC wood

No ordinary German game publisher

Bring kids tattoos & stickers to life with AR

Retro games to give away

Sustainable social games fun

Sand pictures for kids made in Germany

Woodworking machines for kids

Assemble animal figures from cardboard

Board games with arty design

BRIO® & DUPLO® connecting parts

Mechanical 3D models & wooden puzzles

LED lighting sets for LEGO®

Build your own toys

OUR CUSTOMERS

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