Neue Freunde
NEUE FREUNDE – Play Ideas with Character
NEUE FREUNDE stands for thoughtfully designed toys, creative ideas and products that do more than provide short-term entertainment. The Frankfurt-based design studio is backed by experienced toy developers who have spent many years creating new play concepts and products for well-known brands and toy publishers.
Its clients include renowned names such as Kinder Surprise, Schleich, Ravensburger and Revell. The team's expertise covers the entire development process, from the initial idea and sketches to detailed 3D data and fully functional prototypes.
With NEUE FREUNDE, the developers deliberately took the next step: instead of creating innovative play ideas exclusively for major publishers, selected concepts are now brought directly to market under their own brand. The focus is always on toys that offer genuine value, encourage creativity and imagination, and support children's natural desire to play and discover.
Rather than following short-lived trends, NEUE FREUNDE creates durable play ideas with their own distinctive character. Wherever possible, greater emphasis is also placed on sustainable materials, responsible production and the conscious use of resources.
NEUE FREUNDE stands for creative, meaningful and original play ideas that encourage children to discover, experiment and simply enjoy playing.
ROCCO – Wooden Cement Mixer with Sand Molds, Robust, Suitable for Ages 1+, Indoors & Outdoors
BRONCO – Wooden Shovel Truck with Removable Plastic Shovel, Ages 1+, Quiet Rubber Wheels
Pirouetto - top starter for finger tops, also for children ages 3 and up, including wooden top
STAPLA – 12 play figures made of FSC-certified beechwood, natural, for ages 2 and up
Hotz Architect – 15 natural beechwood building blocks, including a non-slip mat, for ages 2 and up
Corkodile - Crocodile wooden gun made of beechwood, shoots wine corks, ages 6 and up, includes target cards
GORILLA – Gummiband-Pistole im Bananen-Design aus FSC-Buchenholz, ab 6 Jahren, inkl. Zielwand
Aqua Joe – the first Wasserpistole aus Buchenholz, Schiesst bis 9m, ab 5 Jahren, nachhaltig & reparierbar
MY CREATIVE TRAIN Set 1 – with two train variants (ICE & Freight Train) to build, compatible with wooden tracks and interlocking bricks
MY CREATIVE TRAIN Set 2 – with two train variants (regional train & steam locomotive with tender) to build, compatible with wooden tracks and interlocking bricks
Building Block Set for Multi-Level Tracks – Ideal for Bridges & Helix Structures
NOPPI Railway - Building Blocks for Inclines, Compatible with Wooden Tracks & Interlocking Blocks
NOPPI Railway – 8 Large Curved Tracks made of FSC wood, compatible with wooden railway systems
LANGE SEPPEL – 1m long wooden track, compatible with BRIO®, handmade in Germany
Noppi Railway Four-Level Spiral (4 Levels) without tracks, 72 pieces. Build your wooden railway upwards with slopes and bridges. 100% compatible with common wooden tracks and popular building blocks.
Noppi Railway Big Figure Eight (2 x 3 levels) with tracks, 177 pieces. Build a spectacular multi-level wooden railway layout. 100% compatible with common wooden tracks and popular building blocks.
Train Breakfast Set – Wooden Board, Mug & Coaster with Track Elements, Compatible with Wooden Trains
Train Breakfast Set – Wooden Board, Mug & Coaster with Track Elements, Compatible with Wooden Trains
Breakfast on Rails – Egg cup with foldable spoon as a barrier
Railway Breakfast Set Salt and Pepper on Rails – the Salt Express adds spice to breakfast
WOODROCKER - smart wooden air guitar for children ages 5 and up, including app and guitar strap