We are a dynamic and independent distribution company based in Lucerne. We distribute classic and innovative toys that have their finger on the pulse of time, are educationally valuable and inspire children and adults alike.

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amplay AG




The social media card game

Cool indoor and outdoor sports games

Number comprehension - learning games

Movement and fun with familiar games

Build NHL & NFL symbols with bricks

Pedagogically valuable toys

Sports board games made of FSC wood

No ordinary German game publisher

Bring kids tattoos & stickers to life with AR

Retro games to give away

Sustainable social games fun

Sand pictures for kids made in Germany

Woodworking machines for kids

Assemble animal figures from cardboard

Board games with arty design

BRIO® & DUPLO® connecting parts

Mechanical 3D models & wooden puzzles

LED lighting sets for LEGO®

Build your own toys


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