We are a dynamic and independent distribution company based in Lucerne. We distribute classic and innovative toys that have their finger on the pulse of time, are educationally valuable and inspire children and adults alike.


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amplay AG

NEW PRODUCTS

BESTSELLERS

OUR BRANDS

The social media card game

No ordinary German game publisher *

Family and party games

Sustainable social games fun

Assemble animal figures from cardboard

Mechanical 3D models & wooden puzzles

Cool indoor and outdoor sports games

Pedagogically valuable toys *

Bring kids tattoos & stickers to life with AR

Sand pictures for kids made in Germany

LED lighting sets for LEGO®

Party and drinking games *

Number comprehension - learning games

Sports board games made of FSC wood

Retro games to give away

Amazing party gadgets

Woodworking machines for kids

BRIO® & DUPLO® connecting parts

Spielzeuge selber Bauen

Bewegung und Spielspass mit bekannten Spielen

* Only available in German

OUR CUSTOMERS

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