We are a dynamic and independent distribution company based in Lucerne. We distribute classic and innovative toys that have their finger on the pulse of time, are educationally valuable and inspire children and adults alike.


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amplay AG

Lionel Messi plays with Plakks

Yes, Messi also plays with Plakks in his free time!

Plakks' success continues. The football board game delights all football fans and lovers of action games with simple rules.

Special offer
CREATOR Kit (74 Piece)
CREATOR Kit (74 Piece)
19.90 CHF *
Old price: 69.90 CHF
Battle of the Influencers - English Version
Battle of the Influencers - English Version
6.90 CHF *
Old price: 17.90 CHF
Trailer - Mechanical 3D wooden puzzle
Trailer - Mechanical 3D wooden puzzle
16.90 CHF *
Old price: 39.90 CHF
Wood Art Wall Puzzle - Zodiac sign Lion
Wood Art Wall Puzzle - Zodiac sign Lion
7.90 CHF *
Old price: 29.90 CHF
BAKOBA Building Box 4 (45 Piece)
BAKOBA Building Box 4 (45 Piece)
14.90 CHF *
Old price: 59.90 CHF
Wood Art Wall Puzzle - Unicorn
Wood Art Wall Puzzle - Unicorn
9.90 CHF *
Old price: 29.90 CHF
Round railway + crossing - Mechanical 3D wooden puzzle
Round railway + crossing - Mechanical 3D wooden puzzle
14.90 CHF *
Old price: 44.90 CHF
Toyi Basic 80
Toyi Basic 80
29.90 CHF *
Old price: 49.90 CHF
Wood Art Wall Puzzle - Zodiac sign Scorpius
Wood Art Wall Puzzle - Zodiac sign Scorpius
7.90 CHF *
Old price: 29.90 CHF
Laboratory play mat for My first Robot
Laboratory play mat for My first Robot
9.90 CHF *
Old price: 39.90 CHF
Wood Art Wall Puzzle - Zodiac sign Libra
Wood Art Wall Puzzle - Zodiac sign Libra
7.90 CHF *
Old price: 29.90 CHF
WORLD MAP M - Wood Wall Puzzle
WORLD MAP M - Wood Wall Puzzle
7.90 CHF *
Old price: 24.90 CHF
Traffic Mat for My first Robot
Traffic Mat for My first Robot
9.90 CHF *
Old price: 39.90 CHF
BAKOBA Building Box 5 (47 Piece)
BAKOBA Building Box 5 (47 Piece)
19.90 CHF *
Old price: 79.90 CHF
LiteBee Brix III Replacement 850mAh 1S Battery
LiteBee Brix III Replacement 850mAh 1S Battery
5.90 CHF *
Old price: 9.90 CHF
Retr-Oh - Magic tricks
Retr-Oh - Magic tricks
4.90 CHF *
Old price: 9.90 CHF
Toyi Basic 20
Toyi Basic 20
9.90 CHF *
Old price: 19.90 CHF
BAKOBA Education Box (87 Piecee + 1 Washable storage bag...
BAKOBA Education Box (87 Piecee + 1 Washable storage bag - without LEGO® connectros)
59.90 CHF *
Old price: 199.00 CHF
WORLD MAP XXL - color: Dark-oak - Wood Wall Puzzle
WORLD MAP XXL - color: Dark-oak - Wood Wall Puzzle
34.90 CHF *
Old price: 159.00 CHF
Retr-Oh - Tumbling blocks
Retr-Oh - Tumbling blocks
7.90 CHF *
Old price: 12.90 CHF
Wood Art Wall Puzzle - Zodiac sign Taurus
Wood Art Wall Puzzle - Zodiac sign Taurus
7.90 CHF *
Old price: 29.90 CHF
Mill - Mechanical 3D wooden puzzle
Mill - Mechanical 3D wooden puzzle
19.90 CHF *
Old price: 79.90 CHF
Re-Cycle-Me - Playworld Pizzeria
Re-Cycle-Me - Playworld Pizzeria
6.90 CHF *
Old price: 19.90 CHF
Re-Cycle-Me - STEAM Collection: Music
Re-Cycle-Me - STEAM Collection: Music
4.90 CHF *
Old price: 12.90 CHF
Wood Art Wall Puzzle - Zodiac sign Cancer
Wood Art Wall Puzzle - Zodiac sign Cancer
7.90 CHF *
Old price: 29.90 CHF
Education Basic Set in the transport tray
Education Basic Set in the transport tray
99.00 CHF *
Old price: 299.00 CHF
BAKOBA Building Box 2 (32 Piece)
BAKOBA Building Box 2 (32 Piece)
8.90 CHF *
Old price: 39.90 CHF
Mechanical 3D wooden-puzzle - Lunchod 1 (Lunar Rover)
Mechanical 3D wooden-puzzle - Lunchod 1 (Lunar Rover)
24.90 CHF *
Old price: 49.90 CHF

NEW PRODUCTS

Balody 16325 - Titanic (4190 pieces)
Balody 16325 - Titanic (4190 pieces)
74.90 CHF *
Balody 18197 - Star Unicorn (971)
Balody 18197 - Star Unicorn (971)
14.90 CHF *
Balody 18245 - Bull Terrier (797)
Balody 18245 - Bull Terrier (797)
14.90 CHF *
Balody 21060 - Vespa Yellow (1116 parts)
Balody 21060 - Vespa Yellow (1116 parts)
34.90 CHF *
Balody 21063 - Vespa Blue (1078 pieces)
Balody 21063 - Vespa Blue (1078 pieces)
34.90 CHF *
Mould King 12026 - RC HXN3 Diesel Locomotive (1090 Pieces)
Mould King 12026 - RC HXN3 Diesel Locomotive (1090 Pieces)
89.00 CHF *
Mould King 12027 - Diesel locomotive SD20-2
Mould King 12027 - Diesel locomotive SD20-2
94.90 CHF *
Mould King 13014S - Tracked loader RC (512 parts)
Mould King 13014S - Tracked loader RC (512 parts)
39.90 CHF *
Mould King 13016 - Dump Truck RC (488 parts)
Mould King 13016 - Dump Truck RC (488 parts)
42.90 CHF *
Mould King 13017 - Tractor RC (382 parts)
Mould King 13017 - Tractor RC (382 parts)
39.90 CHF *

BESTSELLERS

Mechanical 3D wooden-puzzle - Trailer for the Semi-Truck...
Mechanical 3D wooden-puzzle - Trailer for the Semi-Truck - Road King
54.90 CHF *
Mechanical 3D wooden-puzzle - Container Sermi-Trailer for...
Mechanical 3D wooden-puzzle - Container Sermi-Trailer for the Road King Truck
44.90 CHF *
Mechanical 3D wooden-puzzle - Semi Truck - Road King
Mechanical 3D wooden-puzzle - Semi Truck - Road King
59.90 CHF *
Mechanical 3D wooden-puzzle -Tank Semi-Trailer for Truck...
Mechanical 3D wooden-puzzle -Tank Semi-Trailer for Truck Road King
44.90 CHF *
LOZ 1256 - Dog Corgi with Hut (534 pieces)
LOZ 1256 - Dog Corgi with Hut (534 pieces)
24.90 CHF *
YOGi kit (Multi lingual)
YOGi kit (Multi lingual)
19.90 CHF *
PLAKKS - The new way of playing football!
PLAKKS - The new way of playing football!
49.90 CHF *
Gefühlskarten für Kinder zwischen 2 - 7 Jahren
Gefühlskarten für Kinder zwischen 2 - 7 Jahren
19.90 CHF *
LEGO® Eiffel Tower #10307 Light Kit
LEGO® Eiffel Tower #10307 Light Kit
279.00 CHF *
Blackout - Family Edition - Das Partyspiel für...
Blackout - Family Edition - Das Partyspiel für Freunde, Familie und Feinde
15.90 CHF *
PLAYmake® 4in1 Workshop (Age 5-12)
PLAYmake® 4in1 Workshop (Age 5-12)
159.00 CHF *
The Voting Game - Das Erwachsenen Partyspiel über...
The Voting Game - Das Erwachsenen Partyspiel über deine Freunde
26.90 CHF *
Wer von euch…!? - Rote Edition
Wer von euch…!? - Rote Edition
14.90 CHF *
STADT LAND VOLLPFOSTEN – Das Kartenspiel –...
STADT LAND VOLLPFOSTEN – Das Kartenspiel – Party Edition "Jetzt geht's Rund"
24.90 CHF *
AGAINST THE LULL - Die Losbox für Paare
AGAINST THE LULL - Die Losbox für Paare
14.90 CHF *
STADT LAND VOLLPFOSTEN – Das Kartenspiel –...
STADT LAND VOLLPFOSTEN – Das Kartenspiel – Classic Edition "Intelligenz ist relativ"
24.90 CHF *
schreihals - Schimpfwörter, Kopfschmerzen und viel...
schreihals - Schimpfwörter, Kopfschmerzen und viel Gelächter.
16.90 CHF *
STADT LAND VOLLPFOSTEN® A4 - OSTERN EDITION...
STADT LAND VOLLPFOSTEN® A4 - OSTERN EDITION "Volle Möhre"
14.90 CHF *
STADT LAND VOLLPFOSTEN® A4 - CLASSIC EDITION...
STADT LAND VOLLPFOSTEN® A4 - CLASSIC EDITION "Intelligenz ist relativ"
14.90 CHF *
LEGO® Hogwarts Castle #71043 Light Kit
LEGO® Hogwarts Castle #71043 Light Kit
229.00 CHF *
USB Power Bank 3350 mAh
USB Power Bank 3350 mAh
26.90 CHF *
Power Brick - power supply brick
Power Brick - power supply brick
9.90 CHF *
Allround Medium Set - 20 Track Connectors
Allround Medium Set - 20 Track Connectors
39.90 CHF *

OUR BRANDS

No ordinary German game publisher *

Family and party games

Sustainable social games fun

Assemble animal figures from cardboard

Mechanical 3D models & wooden puzzles

Brilliant, little party and social games

Pedagogically valuable toys *

Bring kids tattoos & stickers to life with AR

Sand pictures for kids made in Germany

LED lighting sets for LEGO®

Party and drinking games *

Number comprehension - learning games

Sports board games made of FSC wood

Original licensed footwear

Woodworking machines for kids

BRIO® & DUPLO® connecting parts

Exciting learning & party games

Exercise and fun with familiar games

* Only available in German / Or not all available in these languages

OUR CUSTOMERS

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